I like to do it in a sweater. And I thought you would too!
I left corporate life to build something slower, more sustainable, and rooted in what I care about: the planet, our bodies, and how the supply chain impacts both.
I started Anu to reimagine outdoor gear — beginning with neckwarmers made from reclaimed cashmere. They're soft, warm, naturally high-performance, and made with a zero-waste mindset. No synthetics, no microplastics — just smart design and natural fibers that have worked for eons.
As an avid outdoors athlete, I know the industry’s obsession with synthetic gear runs deep. But I believe we don’t need more plastic to go outside — and we definitely don’t need to keep making new stuff. I want to offer an alternative to the overproduced, petroleum-based products that dominate the outdoor industry.
Anu is a little rebellious, a little nerdy, and hopes you’re plotting your next mountain adventure.